When clueless homosexual fashionista Bruno, the presenter of Funkyzeit (the most popular fashion programme in every German-speaking country apart from Germany), is effectively banned from Europe following a disastrous incident at a show, he sets his sights on America. With his former assistant's assistant, Lutz, as his only ally, the fashionmonger tries to conquer the US as only he knows how - as tastelessly as possible! Will Bruno achieve the fame he so desperately craves?