Sony DSC-S730

3X Optical Zoom Lens
3X optical zoom brings distant subjects closer to help you capture sharp, detailed long shots and quickly frame images for better composition -- great for family sports, outdoor fun, and travel photos.

7.2 Megapixel Super HAD™ CCD
More megapixels give you more detail and definition when you make big prints or crop in tight on your subject. The advanced Sony® Super HAD™ (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

2.4” LCD Display
The bright 2.4” LCD display makes it easy to compose shots, check results, share your photos, and read camera menus, even in full sunlight.

5-Point Auto Focus
A five-point auto focus evaluates your shot at 5 points on your screen -- so you’ll get great results even with off-center subjects that make interesting photo compositions.

High Sensitivity (ISO 1250) Mode
For sharp, flash-free photos without blur, high sensitivity (ISO 1250) allows shooting at higher shutter speeds for better pictures in low-light conditions -- great for birthday parties, indoor gatherings, and candid portraits.

Burst Mode
You can fire off up to 3 shots at Approx.1.2 second intervals (VGA standard to full resolution mode) -- a great way to capture a child’s first steps or a pet’s best tricks.

Convenient Photo Modes
To adjust quickly for specific shooting situations, you can choose from several convenient photo modes, including Auto, Program Auto, and Scene Selections such as Twilight, Twilight Portrait, Landscape, Soft Snap, Snow, High Sensitivity, and Beach environments.

QVGA Movie Mode
Capture 320 x 240 audio/video clips at high frame rate (up to 30 frames per second), with length limited only by the capacity of your media. The maximum length of time you can shoot continuously is about 10 minutes.

Smart Zoom® Feature
The Sony Smart Zoom® feature intelligently “crops into” the central portion of interest in your photo, helping avoid the image degradation of other digital zooms.

22 MB Internal Memory
Even if you forget your flash memory card, you can get the shot because 22 MB internal memory lets you capture a limited number of shots with in-camera convenience, then easily transfer your shots to a PC or optional Memory Stick Duo™ media.