EOS 50D

Canon EOS 50D + 17-85mm Lens

Canon strengthens its EOS range with the addition of a powerful new digital SLR: the Canon EOS 50D / Canon EOS . With a 15.1 Megapixel CMOS sensor, 6.3 frames per second shooting and Canon’s latest DIGIC 4 image processor, the EOS 50D delivers unparalleled speed and resolution at a price point that is unique in today’s market. A newly designed 15.1 Megapixel CMOS sensor delivers ultra-detailed, low-noise images - ideal for large-scale reproduction or creative cropping. New manufacturing processes, plus redesigned photo diodes and microlenses, extend the light gathering capabilities of the sensor - allowing more pixels to be fitted on the CMOS sensor without compromising image quality.

Canon 50D perfect for sports and wildlife photography
Canon’s new DIGIC 4 processor is fast enough to allow up to 6.3fps continuous shooting, in bursts of up to 90 JPEGs with a UDMA card. When using the Canon EOS 50D with Canon’s wide area AF system, which locks onto subjects with 9 individual cross type sensors, stunning action sequences can be captured - even in low-light conditions. This makes the Canon 50D particularly suited to sports and wildlife shooting. DIGIC 4 works with the CMOS sensor to deliver 14-bit image processing, for smooth gradation and natural-looking colours - as well as ensuring ultra-fast startup times and near-instant image review after shooting.

Canon EOS 50D incorporates CMOS technology
Canon’s CMOS technology is one of the company’s key competitive advantages, with noise reduction circuitry at each pixel site delivering virtually noise-free images. In comparison with CCD technology, the lower power consumption characteristics of Canon’s CMOS sensors also contribute to longer battery life. Signal conversion in Canon’s CMOS sensors is handled by individual amplifiers at each pixel site. Unnecessary charge transfer operations are avoided, vastly speeding up the process of getting signal to the image processor. Noise generation is reduced, power consumption is limited and faster frame rate potential is increased.

Live View mode integrated in the Canon EOS 50D
The Canon EOS 50D features a new 3.0” Clear View VGA LCD, providing extra-large and wide angle-of-view image review, with plenty of clarity for accurate focus checks in playback. By switching to Live View mode - which displays a real-time image on the LCD - photographers can enjoy simplified shooting from awkward angles, or connect to a PC for remote shooting. Live Mode now offers three ways to auto focus: Quick AF, Live AF, and new Face Detection Live AF, which optimizes focus based on faces detected in the frame - for fast, spontaneous portraiture.

Canon EOS 50D offers Picture Style pre-sets
Picture Style pre-sets simplify in-camera control over image qualities. Picture Style pre-sets can be likened to different film types - each one offering a different colour response. Within each selectable pre-set, photographers have control over sharpness, contrast, colour tone and saturation. The camera’s factory default configuration is set to deliver immediately-usable JPEG images without need for additional menu settings. Picture Style presets applied to a RAW image can be revised with Canon’s Digital Photo Professional software.

Canon EOS Digital Photo Professional Software
Digital Photo Professional software provides high speed, high quality processing of lossless RAW images. Processing with Digital Photo Professional allows real-time display and immediate application of image adjustments, giving control over RAW image variables such as white balance, dynamic range, exposure compensation, noise reduction and colour tone - plus the ability to view Auto Focus points on an image. The Lens Aberration correction tool allows precise correction of different types of distortion caused by certain cameras. Images can be recorded in camera with sRGB or Adobe RGB colour space.

Canon EOS Utility on the EOS 50D SLR camera
The latest version of EOS Utility provides essential support for Live View remote shooting, camera configuration and image transfers. Tightly integrated with Digital Photo Professional, EOS Utility can be configured to monitor ‘hot’ folders, automatically renaming and moving incoming images to a structured file system. Users can also tag their images with EXIF data, including copyright information.

17-85mm Lens
Equivalent to a 28-135mm lens, this new EF-S lens brings true wide-angle to tele coverage to EOS 20D and Digital Rebel shooters. It has Canon's Image Stabilization system, allowing safe hand-holding at speeds up to three stops slower than otherwise possible. And of course, it's optically optimized for digital SLRs. A ring-type USM means both fast and silent AF, as well as full-time manual focus when in the AF mode.