This fully revised and updated 11th edition of South Africa’s best selling guide to starting a business contains all the information you need to start, manage and sustain a small business in South Africa. The book is divided into three parts that cover the key stages in starting a business: Planning, Getting started and Scaling up. The material is further divided into clear and manageable chapters, each dealing with a particular element of the process. The chapters offer: vital information, step-by-step guidelines, relevant SA case studies, advice and support, links to other resources. A new chapter has also been added on women in business.