In an account of his rise to the top of the American retail business, the reminiscences of the billionaire retailer are combined with interviews with Walton's family and friends.

[A] wise and inspiring autobiography--Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.
-- San Francisco Chronicle
It's a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other folks don't, and about sticking to your guns.
-- Sam Walton
Here is an extraordinary success story about a man whose empire was built not with smoke and mirrors, but with good old-fashioned elbow grease.
-- Detroit Free Press
A sure-fire all-American success story.
-- The New York Times Book Review