YaYa CEO Ferrazzi works with "Inc." writer Raz to explains the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success.

Explaining how to turn one-time contacts into a lifelong circle of mentors, colleagues, and friends, a guide to the art of networking reveals the fundamental principles of what it takes to build lasting, mutually beneficial relationships.

Advance Praise for Never Eat Alone
Your network is your net worth. This book shows you how to add to your personal bottom line with better networking and bigger relationships. What a solid but easy read! Keith's personality shines through like the great (and hip) teacher you never got in college or business school. Buy this book for yourself, and tomorrow go out and buy one for your kid brother!
--Tim Sanders, author of Love Is the Killer App: How to Win Business and
Influence Friends and leadership coach at Yahoo!
Everyone in business knows relationships and having a network of contacts is important. Finally we have a real-world guide to how to create your own high-powered network tailored to your career goals and personal style.
--Jon Miller, CEO, AOL
I've seen Keith Ferrazzi in action and he is a master at building relationships and networking to further the interests of an enterprise. He's sharing his playbook for those who want learn the secrets of this important executive art.
--Dr. Klaus Kleinfeld, CEO-designate, Siemens AG
A business book that reads like a story--filled with personal triumphs and examples that leave no doubt to the reader that success in anything is built on meaningful relationships.
--James H. Quigley, CEO, Deloitte & Touche USA LLP
Keith has long been a leading marketing innovator. His way with people truly makes him a star. In Never Eat Alone, he has taken his gift and created specific steps that are easily followed, to achieve great success.
--Robert Kotick, Chairman and CEO, Activision
Keith's insights on how to turn a conference, a meeting, or a casual contact into an extraordinary opportunityfor mutual success make invaluable reading for people in all stages of their professional and personal lives. I strongly recommend it.
--Jeffrey E. Garten, Dean, Yale School of Management