This, combined with a thorough explanation of careers, is a text that provides a reference source for existing practitioners, as well as being of use to students, new entrants, and those seeking a career change into buying and merchandising.

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. - Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory. - This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.

• Introduction - Role of Buying and Garment Technologist - Role of Merchandising - Design - Market Planning for Fashion Retailers - Buying and Law - Merchandise Planning - Sourcing and Supply Chain Management - Stock Management and Distribution - Retail Formats and Visual Merchandising - Future Trends in Modern Buying and Merchandising - Glossary