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Was R189.95Now R180.45(eB 1805)
Delivery time: Usually within 3 working days. Country: South AfricaFormat: Softcover
Editor: Mike CantPublisher: New Africa Books (Pty) LtdISBN: 9781869285692 Publication date: December 2005 Edition: 2nd ed
Marketing Research
Author: Mike Cant
Was R189.95 Now R180.45
Marketing research is one of a series of books specially written for South African undergraduate marketing students. The other titles in the series deal with distribution management, product management, pricing and integrated marketing communications. Marketing research is one of a series of books specially written for South African undergraduate marketing students. The other titles in the series deal with distribution management, product management, pricing and integrated marketing communications. The objective of the series is to place specific marketing topics in perspective. This title focuses on the essentials of marketing research, and does so in a comprehensive, practical and extremely accessible manner. Most readers of the text will be users of marketing research information. For this reason, the title introduces students to the basic aspects of marketing research.
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