CEOs, department heads, freelance consultants, lawyers--almost everyone in business--has to fight for clients just like manufacturers or retailers. Now, in this guide, two daring young marketing "marauders" tell how to target profitable clients; how to discover your unique market niche; how to get free publicity; how and when to advertise; and more.

Tells how to target profitable clients, determine one's market niche, get publicity, save money on advertising, avoid bidding wars, and make effective first contacts.