You don't need no stinking advertising agency. You need the invaluable information in this do-it-yourself guide to creating powerful advertising and promotional pieces. Your web pages, mailers, flyers, brochures...all can be more compelling using Larry's Magic Formula for persuasive copy. Then, use his graphic design techniques to grab your readers' attention, walk them step by step through your riveting communique, and demand response. Even advanced marketers will find new ideas they can use immediately to boost response.