Good t=to Great and Built to Last identified the distinguishing characteristics shared by companies that not only achieved greatness, but also sustained it. In How The Mighty Fall, Jim Collins, considers the dark side , offering a perspective on how a fall from greatness can happen-to even the seemingl invincible. Adapting the very methodology that established Good to Great as a landmark, How the Mighty Fall shows that every institution, no matter how great, is vunerable to decline, but recovery is possible. In some cases, companies emerge stronger-even after having crashed into the depths of a near-catastrophic fall.