This title is based on the conviction that business success does not come about by accident. It comes from a careful assessment of market opportunities, creative development of products and services, and the implementation of a better business model.

Publication Includes

8 case studies; Spur Steak Ranches, Burberry, Pick ‘n Pay then and now, Scott of the Antarctic, Greendale Nursery, McDonald’s, Irvin & Johnson, Shaka Zulu
4 checklists; Business strategy checklist, Running a strategy conference, Contents of a strategic plan, Framework for business unit strategy presentation
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Publication Content

This publication consists of 4 parts:
Part 1

• Defining business strategy
• What is strategy, exactly?
• defining business success
• the components of strategy
• products and markets
• your business model
• corporate strategy and business strategy
• unwritten strategy
• strategy and personal values
• a model for developing strategy
• Strategic analysis
• The external environment
• the internal environment (strengths and weaknesses)
• corporate culture
• past financial performance
• Developing strategies
• Developing a mission statement
• Setting objectives
• corporate strategy
• business unit strategy
• completing the plan
• Implementing strategy
• Ten steps in implementing strategy
• managing change
• integrating strategic management with other management processes