Globality describes a world where new companies in emerging markets such as China, India, Brazil and Russia can compete with, and win business from, the established players in the West, and what the threats and opportunities are

Globality is very different from globalization, which primarily involves large western corporations expanding their operations and moving aggressively into new overseas markets. Globality radically defines a 'post-globalization' world, where companies from India, China, Russia, eastern Europe, Brazil and Mexico are expanding beyond their home base, entering and building new markets, creating whole industries, and competing for customers, resources, market share and attention. In short, the tide has turned. As a result, western companies need to understand these emerging new businesses and the economies they come from in order to stay ahead and stay alive. Globality is a stunning clarion call that provides a whole new view of how business will be conducted for years to come.

'Globality carries an important message for any company that conducts, or wants to conduct, business in the worldwide market and succeed: you must face and overcome a series of challenges unlike any you have experienced before. Sirkin, Hemerling, and Bhattacharya tell us how it can be done.'Jeff Henley, Chairman of the Board, Oracle Corporation -- US edition endorsement 'Globality takes you inside the hearts, minds, and operations of the developing-country companies that you will soon be engaging with; as competitors, partners, or your new owners.'Indra K. Nooyi, Chairman of the Board and Chief Executive Officer, PepsiCo -- US edition endorsement