In a globalised world, international trading is becoming increasingly important. Although exporting is a logical progression of local business, many South African businesses are not aware of the advantages of trading globally. Even fewer companies have a grasp of the critical success factors.

In a globalised world, international trading is becoming increasingly important. Although exporting is a logical progression of local business, many South African businesses are not aware of the advantages of trading globally. Even fewer companies have a grasp of the critical success factors. They are unaware of the techniques and tools available to exporters. Export issues for entrepreneurs focuses on the basic information exporters require and points the reader towards other sources of information. This is a title that will help entrepreneurs identify and solve the problems relevant to their situation. After working through the title, the entrepreneur will have the basis for an export marketing plan. The title will be useful for marketing students who are interested in pursuing a career in international trade. Many of the tasks are directed towards real situations. Students should therefore 'dopt' a real company that wishes to export, and analyse it.

• Should I trade internationally, and am I ready?
• the export process
• internationalising your firm – the decision to go international
• understanding the global environment
• seek and ye shall find! Finding an export market
• an export product action plan
• getting the word out – a promotion export action plan
• A distribution export action plan
• the art (or science?) of export pricing
• international logistics
• international trade finance
• assistance available
• Appendices
• Specialist export support organisations
• checklist of costs
• country and currency codes