This guide presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.

Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This guide is designed for software developers, project managers, business analysis and user interface designers, and does not require a background in human factors or usability. It presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use. David Travis is an international usability consultant, write and trainer. He specialises in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. David has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola. Travis; David System Concepts, London, UK,

'Dr Travis knows the web usability territory well, and he lays out a clear map for newcomers to follow.' - Professor Ben Sheridan, author of "Designing the User Interface" 'The customer centred design methods described in this book help teams to better deliver to customer value consistently, learning as they go and leveraging from their previous successes. Dr Travis has been instrumental in building these capabilities in several development teams with HP.' - Debbie Mrazek, Customer Experience Planning Program Manager, Hewlett-Packard. 'Dr Travis has written this book to give you the usability tools that you need to succeed. Learn how to target customers, gather usability data, and continuously improve your site once it has been launched. Read this book to avoid e-commerce failures. Read this book to survive. Read this book to win.' - John Rhodes, Founder and President of WebWord.com '...these are tools and techniques that the entire design team can use, not just for those "weird usability people' - Keith Instone, Founder usableweb.com

• Preface
• Introduction
• Analyze the Opportunity
• Build the Context of Use
• Create the User Experience
• Track Real
• World Usage and Continuously Improve the Site