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Bonfire of the Brands: How I Learned to Live without Labels
Was R240.00Now R168.00(eB 1680)
Delivery time: 24hr delivery in main centres: Order before 12h00 Monday - Friday, to receive the next working day Country: United KingdomFormat: Softcover
Publisher: Canongate Books LtdISBN: 9781841959870 Publication date: September 2007 Length: 214mm Width: 135mm Edition: New Edition Pages: 256 Illustrations: Illustrations
Bonfire of the Brands: How I Learned to Live without Labels
Author: Neil Boorman
Was R240.00 Now R168.00
Examines the social, historical, economic and psychological ways in which brands have gripped our society. As a product of a generation that has been sold to since birth, Neil examines the social, historical, economic and psychological ways in which brands have gripped our society, as well as documenting his personal trials and tribulations as he tries to live a life without brands. How will he cope without a hit of his Crackberry? Will he feel naked without his Nike, Gucci, and, of course, Marlboro? How do you make our own toothpaste?
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