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Blink: The Power of Thinking Without Thinking
Was R130.00Now R110.50(eB 1105)
Delivery time: Usually within 5 working days.
Average customer rating:  Country: United KingdomFormat: Softcover
Publisher: PENGUIN BOOKS LTDISBN: 9780141014593
Publication date: February 2006
Length: 198mm
Width: 129mm
Thickness: 18mm
Edition: New title
Pages: 288
Readership: General
Blink: The Power of Thinking Without Thinking
Author: Malcolm Gladwell
Was R130.00
Now R110.50
Intuition is not some magical property that arises unbidden from the depths of our mind. This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life. Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments and particular rules and principles. This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of blink' could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses and even our societies.You'll never think about thinking in the same way again.
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Another great readReviewed by Mr Dax Villanueva on 18 June 2007
386 of 805 people found the following review helpful:
Most people have heard of Malcolm Gladwell’s other book, The Tipping Point, but this one is less well known. Although it is less well known, it is no less interesting.
Like The Tipping Point, it is not a long read. However, it provides much food for thought. The author shares a mixture of real-life stories and scientific studies in a very interesting and readable way. These stories and studies all illustrate different aspects of his point.
The point of the book is about the ability of our subconcious mind to make very reliable decisions without is being aware of it. He also shows how the opposite can also be true, how we can subconciously make prejudiced decisions without being aware of it.
He illustrates that we can harness the power of our subconcious and also alter it in the case of prejudices, but that it is no easy task.
A superb read, and an eye opener in terms of how the human mind works. I’d recommend this book to anyone who has even a passing interest in the mind and how it works.
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