Helps to lose weight without dieting, calorie-counting or using will-power. This title offers an eating plan that allows you to: eat your favourite foods; follow your natural instincts; avoid guilt and remorse; enjoy the flavours of fresh foods; do away with digestive ailments; learn to re-educate your tastes; and, let your appetite be your guide.

Lose weight without dieting, calorie-counting or using will-power. It's true! Allen Carr's eating plan allows you to enjoy eating, savour flavours and lose wight. You can: eat your favourite foods; follow your natural instincts; avoid guilt and remorse; enjoy the flavours of fresh foods; do away with digestive ailments; learn to re-educate your tastes; and, let your appetite be your guide. Allen Carr's Easy Way to Stop Smoking has helped millions of smokers to quit. Now he turns his logical, common-sense approach to food. There are no dos of don'ts, only principles to follow that will lead to healthier eating, greater well-being and permanent weight loss.

The prime objective of this engaging scheme is not actually weight loss but enjoyment of life. You can eat what you want to, and feel better for it: an winning plan requiring no willpower. Carr (whose famous stop-smoking plan is based on similar philosophy) claims that the most overweight is due to the brainwashing of Western society overriding our natural instincts. Reverse the brainwashing and you can do what 99% of creatures on the planet do - eat when you're hungry and stop when you're full; eating mostly nutritious, healthy ingredients and avoiding the highly human trap of junk foods and refined sugar. (Kirkus UK)