This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A personal password is also included for accessing the companion website, which provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamite public relations strategies to offline promotion and ensuring customer satisfaction, this handbook and website combined are unbeatable for helpful online promotional resources.

• Planning Your Web Site Designing Your Site to Be Search Engine Friendly Web Site Elements That Keep 'Em Coming Back Permission Marketing Spreading the Word with Viral Marketing Great Content Landing Pages Search Engine and Directory Submissions Developing Your Pay-to-Play Strategy The E-mail Advantage Utilizing Signature Files to Increase Web Site Traffic Autoresponders Consumer-Generated Media Establishing Your Private Mailing List Effective Promotion through Direct Mail Lists Developing a Dynamite Links Strategy Maximizing Promotion with Meta-Indexes Winning Awards, Cool Sites, and More Online Advertising Maximizing Media Relations Increasing Traffic Through Online Publications Really Simple Syndication Blogs and Wikis Podcasting and Videocasting Mobile Marketing Interactive Mapping The Power of Partnering Web Traffic Analysis